I have been completely bewildered at the fact that I have 53 items on the list of food that I am intolerant to. Since then it has become my “topic of the month”. To discover the number of people (including very young children) around me who have zillions of food intolerances was mind-boggling. But it was the moment I saw the tag line of a food company “honest, real food” when I realized how far our world has gone.
Speaking to so many individuals including parents we all seemed to agree on one thing: it is because of the way food is manufactured, processed, packaged and even sometimes intentionally created and in some cases even genetically modified… etc.
But Why? Why would anyone in the world want to possibly cause, in the least, daily discomfort and, at the extreme, possibility of cancer to the same people who are buying their products? The people who are creating the “value” of these products? Yes it is the definition of success. For a long time our definition of success has been the amount of money we make and very little gets said about how that money is being made.
The past few years with the global financial crisis and certainly the food frauds uncovered in the past few weeks only show the extent to which we have really forgotten about the fact that we do need to expand the definition of success and what is really important. That ethics play the major role in that definition, if not change it completely to the exclusivity of ethics.
So where do we start. If we care enough about our own life and that of our children then we need to admit that we are also part of the issue. We are also supporting that old definition of success. We need to pay more attention to scientists, researchers, humanitarians, farmers, aid- workers, teachers, professors……and all the people who strive to make people’s life genuinely better; so that we stop the production of intolerances that the body rejects. We need to pay more attention to the “jobs” and professions that we encourage our children to pursue not just the ones that will make most money but the ones that will also give them a life that is more meaningful personally and also its impact on community. We are part of the overall system of the universe and what one does in one spot impacts people everywhere.
On top of all of that we are the consumers. We are the ones who these products are being “designed” to appeal to. So a big part of the solution is in our own hands: by being vocal and demanding better quality food from restaurants, supermarkets and food companies; by being prepared to support small and local farmers and the likes who sell fresh, natural, organic….whatever you believe you deserve to eat as a human; by celebrating the people who make our lives genuinely better and shining the light on them; … we may then have a hope to stop the food that we need to live from being a commodity to being a real nourishment to our bodies.
And if the above is not enough, here’s a very fresh article that might tell you something more about the relationship between food intolerances, illnesses and success: